Brand Guidelines · v3.1

Find your people. Find your places. Find your person.

a brand of Humainz, Inc.

DatingCommunitiesPlaces to go18+ · LGBTQ+
01 · Essence

Young, fun, and full of pride.

Waimz is where the LGBTQ+ community comes to date, find their chosen family, and discover where the night goes. Bright, warm, playful — glossy bubble energy on a clean white canvas. Three equal pillars: Dating · Communities · Places to go.

🌈

Proudly queer

The whole spectrum, celebrated out loud — woven in, never tokenized.

Playful & warm

Glossy bubble letters, floating orbs, rounded sticker-pop UI.

🫶

Real community

Belonging over swiping. Dating, friends & chosen family, equal weight.

Three words: Proud · Playful · Real

03 · Balloon Motif

Glossy orbs everywhere.

Our signature decorative element: glossy 3D balloons in the pride palette, floating on the white canvas. They echo the bubble logo, add playful depth, and double as a metaphor for people & places near you — the dots on the Radar, brought to life.

The recipe

Radial highlight top-left, saturated body, darker bottom, thin white rim, soft drop shadow. Pure CSS — crisp & animatable.

Placement

Scatter toward edges/corners, varied sizes & depths. ~6–10% of the screen. Never crowd the text in the center.

Motion

Gentle vertical float (7–9s loops), staggered. Disable under reduced-motion. One calm drift, not a bounce party.

Copy-paste CSS (drop into the site):

.orb{position:absolute;border-radius:50%;pointer-events:none;
  box-shadow:0 18px 30px -8px rgba(36,26,51,.28),
    inset -8px -10px 22px rgba(0,0,0,.18),
    inset 8px 10px 22px rgba(255,255,255,.55);
  border:2px solid rgba(255,255,255,.55);}
.orb::after{content:"";position:absolute;top:12%;left:16%;
  width:34%;height:26%;border-radius:50%;
  background:radial-gradient(circle at 40% 40%,
    rgba(255,255,255,.95),rgba(255,255,255,0) 70%);filter:blur(1px);}
.orb.pink {background:radial-gradient(circle at 35% 28%,#FFA6D2,#FF4D9D 70%,#E0317F);}
.orb.blue {background:radial-gradient(circle at 35% 28%,#9FD2FF,#3BA0FF 70%,#2B7FE0);}
.orb.green{background:radial-gradient(circle at 35% 28%,#A6F0C6,#3BD685 70%,#25B36A);}
/* + yellow / orange / teal / violet — see palette */
@keyframes floatY{0%,100%{transform:translateY(0)}50%{transform:translateY(-16px)}}

Usage: <div class="orb pink" style="width:120px;height:120px;top:40px;left:30px"></div>

04 · Color

White canvas, pride pops

Warm white base (~70%). Color comes from the pride-bright palette, the bubble logo, and the balloons.

Base & tints

Paper
#FFFDF8
Ink
#241A33
Pink Cream
#FFF4F8
Pale Sky
#EAF6FF

Pride-bright accents — buttons, pills & balloons

Hot Pink
#FF4D9D
Orange
#FF9F45
Yellow
#FFD43B
Green
#3BD685
Teal
#2BD4C4
Blue
#3BA0FF
Violet
#9B5DE5
Coral
#FF6B6B
05 · Type

Rounded & friendly

Display — Fredoka (600–700)
Your scene, mapped.
Logo · headlines · buttons · pills.
Accent — Fraunces Italic
the bars, clubs & cafés that get you.
Taglines & quotes.
Body — Plus Jakarta Sans
A warmer way to meet your people — wherever the night takes you.
UI · paragraphs · captions.
06 · UI Style

Sticker pop + bubbles

Bold ink outlines, chunky offset shadows, rounded everything, glossy balloons for depth.

07 · Voice

Warm, witty, proud

✓ Do
  • Lead with joy, belonging & community.
  • “Find your people, your places, your person.”
  • Name the whole spectrum, proudly.
  • Be playful — warmth & emoji welcome.
  • Make safety feel empowering & in-control.
✕ Don’t
  • Sound like a cold corporate tech app.
  • Reduce it to hookups only.
  • Default to dark-blue “premium-serious” vibes.
  • Tokenize the rainbow or stereotype.
  • Over-promise or guarantee outcomes.