Brand Guidelines · v3.1

Find your people. Find your places. Find your person.

a brand of Humainz, Inc.

DatingCommunitiesPlaces to go18+ · LGBTQ+
01 · Essence

Young, fun, and full of pride.

Waimz is where the LGBTQ+ community comes to date, find their chosen family, and discover where the night goes. Bright, warm, playful — glossy bubble energy on a clean white canvas. Three equal pillars: Dating · Communities · Places to go.

🌈

Proudly queer

The whole spectrum, celebrated out loud — woven in, never tokenized.

Playful & warm

Glossy bubble letters, floating orbs, rounded sticker-pop UI.

🫶

Real community

Belonging over swiping. Dating, friends & chosen family, equal weight.

Three words: Proud · Playful · Real

03 · Color

White canvas, pride pops

Warm white base (~70%). Color comes from the pride-bright palette, the bubble logo, and the balloons.

Base & tints

Paper
#FFFDF8
Ink
#241A33
Pink Cream
#FFF4F8
Pale Sky
#EAF6FF

Pride-bright accents — buttons, pills & balloons

Hot Pink
#FF4D9D
Orange
#FF9F45
Yellow
#FFD43B
Green
#3BD685
Teal
#2BD4C4
Blue
#3BA0FF
Violet
#9B5DE5
Coral
#FF6B6B
04 · Type

Rounded & friendly

Display — Fredoka (600–700)
Your scene, mapped.
Logo · headlines · buttons · pills.
Accent — Fraunces Italic
the bars, clubs & cafés that get you.
Taglines & quotes.
Body — Plus Jakarta Sans
A warmer way to meet your people — wherever the night takes you.
UI · paragraphs · captions.
05 · UI Style

Sticker pop + bubbles

Bold ink outlines, chunky offset shadows, rounded everything — sticker-pop with a soft, warm canvas.

06 · Voice

Warm, witty, proud

✓ Do
  • Lead with joy, belonging & community.
  • “Find your people, your places, your person.”
  • Name the whole spectrum, proudly.
  • Be playful — warmth & emoji welcome.
  • Make safety feel empowering & in-control.
✕ Don’t
  • Sound like a cold corporate tech app.
  • Reduce it to hookups only.
  • Default to dark-blue “premium-serious” vibes.
  • Tokenize the rainbow or stereotype.
  • Over-promise or guarantee outcomes.